Balanced Boss
Balanced Boss
An Education platform providing online courses centered around self-improvement in the areas of business and health.
For Balanced Boss the goal was to create a brand that feels stylish, aesthetically pleasing and unique from any of the similar courses out there. We achieved this by using a neutral color palette, strong & stylish typography and customized marks and illustrations. Taking inspiration from high end brands, we customized the serif word mark to make it stylish and memorable. In addition to the word-mark, we created a family of design elements to to give the brand depth and versatility. While we wanted the primary elements to feel classic & timeless, wee wanted to bring in some supporting design elements that feel trendy, fun & relevant to their audience.
