Caitlyn Minimalist

Caitlyn Minimalist creates dainty and timeless jewelry pieces that are designed to beautifully capture their clients unique style & stories. They are dedicated to providing high-quality adornments that are accessible to modern woman everywhere.

Visual Direction

The Caitlyn Minimalist branding is simplistic and modern with delicate touches of femininity. We want to celebrate this new chapter of your business by elevating Caitlyn Minimalist into a more mature and refined space, while still honoring the original branding that got them where are today.

We created the primary word-mark in lowercase letters which conveys the accessible and friendly nature of your brand. The dainty letterforms, customizations and the diamonds on the “i’s” mimic the feel of the Caitlyn Minimalist jewelry. For the brand symbol, we took inspiration from their original mark and created a simplified, more legible version. Inside the heart mark you with find a subtle “CM” as well as a ring.

The Team:

Studio Antheia:
Visual Direction: Morgan Brewer
Designer: Bethany Aekersberg
Messaging Strategist: Devon Loftus

Photography:
Beth Cath, Nicole Mason, Ellie